• Home
  • Blog
  • The MerryMaker Sisters | Scaling Your Blog Into a Business

The MerryMaker Sisters | Scaling Your Blog Into a Business

Papas New Episode

About Our Special Guest on the Leader's Lab Podcast

Carla and Emma Papas are co founders of MerryBody and The Merrymaker Sisters. Their online Yoga, Pilates and Meditation studio based in Australia.

Unlike other fitness Apps they don't do before and after photos, or fixate on burning calories, never to weigh ins or measurements. Their instructors never talk about bodies in a degrading way with words like: muffin top or thunder thighs. Instead, MerryBody combines movement with the mindset work of self-acceptance, self-belief and JOY.

Emma and Carla Papas have been in the world of online business for almost 10 years! They’re passionate about business and entrepreneurship and have lots to share! 

How to Scale from Blog to Business

You've been blogging for a while now and you're beginning to think, "Could I turn this into a business?" The answer is yes! You're passionate about your topic and you've got something valuable to say. But you're not quite ready to quit your day job just yet. You absolutely can turn your blog into a business, but it's not going to be easy. It's going to take a lot of hard work, dedication, and hustle. But if you're up for the challenge, then keep reading. Here are four tips to help you turn your blog into an online business.

Find Your Niche

The first step is to find your niche. What are you passionate about? What do you want to write about? What do you have to offer that is unique and valuable? Once you figure out your niche, stick to it. Don't try to be everything to everyone. Be specific and focus on writing quality content that will appeal to your target audience. When you know what it is that sets your blog apart from the rest, you can start to build a following of loyal readers who are interested in what you have to say.

Grow Your Audience

Now that you know your niche, it's time to start growing your audience. A big part of turning your blog into a successful online business is building a community around it. This means creating a space where your readers can interact with each other and with you.

There are a number of ways to do this, but some of the most effective include guest posting on other blogs, being active on social media, and running ads. The key is to be consistent and persistent. The more people who see your content, the more likely they are to become followers or customers.

It could be something as simple as adding a forum or chat room to your website, or setting up social media accounts for your blog. Whatever platform you choose, make sure it's one that allows you to interact with your readers on a regular basis.

Offer Value

Once you've built up a following, it's time to start offering value. This means creating content that is valuable to your readers. This means writing articles that are well-researched, well-written, and informative. But it also means going above and beyond with things like graphics, videos, and infographics. Basically, anything that will make your blog more engaging and enjoyable to read.

This could also mean selling products or services, running ads, or affiliate marketing. Whatever route you decide to go, make sure you're providing value to your audience. They followed you because they're interested in what you have to say—now it's time to give them what they want.

Offer Products or Services for Sale

Once you've built up a loyal following and established yourself as an expert in your field, you can start offering products or services for sale on your blog. This could be anything from e-books and online courses to physical products like t-shirts or mugs. If you don't have any products of your own to sell, you could always become an affiliate for other companies and promote their products on your site.

Have a plan and stick to it

Before you start typing away, it's important to have a plan in place. What are your goals for your blog? What topics will you be blogging about? What kind of tone do you want to set? Answering these questions before you start blogging will help you create content that is aligned with your overall vision. It can be tempting to veer off course as you get started, but try to stick to your plan as much as possible.

After all, a successful blog is a lot like a successful business - it takes time, dedication, and a clear sense of purpose to succeed. So make sure you have a plan in place, and then do your best to stick to it. Your blogging journey will be all the more rewarding as a result.

Set realistic goals for yourself and your business

If you're a blogger who wants to monetize your blog, it's important to set realistic goals for yourself and your business. It can be tempting to try to go viral overnight or to try to make a million dollars in your first year blogging, but these are unrealistic and often unattainable goals. Instead, focus on more achievable goals, such as growing your audience organically, partnering with brands that align with your values, and creating content that resonates with your readers. By setting realistic goals, you'll be more likely to achieve long-term success as a blogger.

Be Patient

Finally, be patient! Growing a successful online business takes time and there will be setbacks along the way. But if you stay focused on your goals and continue working hard, eventually you'll achieve the level of success you're striving for.

Don't be afraid to ask for help

If you're thinking of starting a blog, don't be afraid to ask for help. There are a lot of online resources available to help you get started, and it's important to take advantage of them. blogging can be a great business, but it takes time and effort to build up a following. Once you have a base of loyal readers, though, the sky's the limit. You can make money through advertising, product endorsements, and even selling your own products. If you decide to go the latter route, though, don't try to do everything yourself. Hire a virtual assistant to help with the day-to-day tasks so you can focus on creating content. With the right help, you can turn your blog into a successful business.

Papas Partner Quote


There's no doubt about it, blogging takes work. But if you're willing to put in the effort, it can be a great way to earn some extra income—or even replace your full-time income! By finding your niche, growing your audience, offering value, creating valuable content, building a community around your blog, and offering products or services for sale, and being patient, you can transform your blog and can turn your passion into a successful online business. So what are you waiting for? Start today and see where your hard work takes you!

Watch The MerryMaker Sisters on the Leader's Lab

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}