Special Guest on the
Leader's Lab Podcast
Elizabeth Ruth is the Owner and Chief Copy Writer for ER Marketing Services. The agency empowers business owners to attract incredible clients, connect with their audience, and establish their industry authority. Elizabeth and her team specialize in designing marketing strategies and writing content for websites, blog posts, social media, and emails or newsletters.
Elizabeth Ruth has the ability and wit to talk to entrepreneurs in terms of being a leader by being the face of their business and getting them to understand that people buy from people. When there's a face or mascot associated with a brand, it makes people more confident in their choice to invest in products or services from that entrepreneur or business.
Why is social media marketing important for your business?
Social media marketing is important for businesses because it allows them to connect with customers and potential customers in a way that is informal and interactive. Through social media, businesses can share content (such as blog posts, images, and videos), build relationships with customers and followers, and respond to customer feedback.
Additionally, social media platforms are a great way to learn more about what your target audience wants and needs. By using social media marketing tactics, businesses can better understand their target market, connect with more potential customers, and create a more effective marketing strategy.
Why is it necessary to be the face of your business/brand?
There is no one-size-fits-all answer to becoming the face of your business, but there are a few things you can do to create a memorable image for your company and boost sales. First, make sure your branding reflects the personality of your business. Be creative and unique in your approach to marketing, and be sure all materials — from marketing materials to your website — reflect this personality.
Another important factor in creating a successful image for your business is building relationships with key customers and media outlets. As Elizabeth shares in S02E75, people don't buy from buildings; they buy from people. Customers buy from those they connect with.
Again, it's worth saying twice: when it comes to making a purchase, customers don't buy from buildings, they buy from people.
They form connections with the individuals they interact with and make a decision based on the relationship they have. In order to create these connections, businesses need to focus on their customer service and make sure that they are personable. Creating a connection is key to getting customers to return and make future purchases.
So now the question is, how would you like to learn the art of being the face of your business?
If you're interested (as you should be!), Elizabeth Ruth is sharing how she became a successful entrepreneur and what it takes to be the public persona for your business or brand.
She shares her insights on what it takes to be the face of your company and how you can use your personal brand to attract more customers so that you can grow your business a build a life that you love.